📢 What is AWS Pinpoint?
Amazon Pinpoint is a multi-channel marketing and customer engagement service that lets you send targeted messages via:
- SMS
- Push notifications
- Voice
- In-app messaging
✅ Ideal for marketing campaigns, transactional notifications, and personalized communication at scale.
🔧 Key Use Cases
| Use Case | Example |
|---|---|
| Marketing Campaigns | Newsletters, product announcements, offers |
| Transactional Notifications | OTPs, order confirmations, account alerts |
| Customer Journeys | Automated, event-based flows (e.g., cart abandonment) |
| Push Notifications | Mobile app engagement |
| Segmentation & Targeting | Send messages to specific user groups based on behavior |
💡 Key Features
| Feature | Description |
|---|---|
| Channels | SMS, email, voice, push, in-app |
| Segmentation | Target based on user attributes, events, or location |
| Event Tracking | Tracks app usage, purchases, clicks, opens |
| Personalization | Dynamic message content based on user profiles |
| Analytics | Engagement metrics like opens, clicks, conversions |
| Campaigns & Journeys | Scheduled or triggered communications |
📦 Architecture Overview
Mobile/Web App → Amazon Pinpoint → SMS/Email/Push → User
↓
Analytics & Events
🚀 Getting Started – High-Level Steps
-
Create a Pinpoint Project (App)
- Each project has its own metrics and configuration.
-
Enable Channels
- Configure email (via SES), SMS, push notifications, etc.
-
Import or Track Users
- Integrate SDK to track events and user attributes.
-
Create Segments
- Define dynamic/static user groups based on filters.
-
Launch Campaigns or Journeys
- Create campaigns, schedule, and personalize content.
🔌 Integration Methods
| Method | Tools Used |
|---|---|
| AWS SDK / CLI | Programmatically manage messages and campaigns |
| AWS Console | UI for configuring, launching, and monitoring |
| Mobile SDKs | iOS, Android SDKs for event tracking and push |
| API | RESTful API for message sending and user tracking |
💰 Pricing Overview
| Service | Cost Example |
|---|---|
| Email (via SES) | $0.10 per 1,000 emails |
| SMS | Depends on country (e.g., $0.00645/SMS in India) |
| Push Notifications | Free |
| Events | First 100M/month free, then $1 per million |
💡 Campaign and journey usage may add incremental charges.
✅ When to Use Amazon Pinpoint
✔ You need:
- A unified engagement platform
- To track user behavior and personalize messaging
- Integration with mobile apps and transactional systems
🆚 Pinpoint vs SES
| Feature | Amazon SES | Amazon Pinpoint |
|---|---|---|
| Focus | Email sending | Multi-channel engagement |
| Use Case | Transactional emails | Campaigns, journeys, personalization |
| UI & Segments | No UI segmentation | Built-in segmentation + analytics |
| Event Tracking | Manual or external | Built-in |